Inicio / TIGE / Personal / Profesorado / Hernández García, Ángel / Publicaciones / Publications / An Analysis of the Use of Social Software and Its Impact on Organizational Processes

An Analysis of the Use of Social Software and Its Impact on Organizational Processes

 

This article proposes a study on the implementation rate of the most relevant 2.0 tools and technologies in Spanish enterprises, and their impact on 12 important aspects of business processes. In order to characterize the grade of implementation and the perceived improvements on the processes two indexes, Implementation Index and Impact Rate, have been created and displayed in a matrix called “2.0 Success Matrix”. Data has been analyzed from a survey taken to directors and executives of large companies and small and medium businesses.

 

Link to the article in Springerlink